The mechanical bull has been part of a Ram marketing campaign, as the brand touts a return to NASCAR and the return of the Hemi V8 engines to its vehicles.

Ram officials asked for help locating the "Bucking Hemi" after it disappeared. The Oakland County's sheriff said the case wasted investigators' time.

Orders for the 2026 Sixpack-powered Dodge Charger Scat Pack have already begun, and vehicles are set to hit showrooms in the ...

First Harambe, then Peanut the Squirrel — and now, Ram has lost its own larger-than-life mascot. The automaker’s V8-powered mechanical bull, nicknamed the “Bucking Hemi,” has vanished after ...