Circle, the official NIL collective of the Louisville Cardinals, will transform into a marketing agency in anticipation of ...

Michigan commit Bear McWhorter launched The Brother Bear Foundation to raise money to help families with the cost of adoption ...

USC lands 5-star tight end Mark Bowman in a historic NIL deal worth up to $10M. Learn how USC secured the No. 1 TE in the ...

With one more season of high school football ahead for the LSU-committed Tristen Keys, the top wide receiver recruit in the ...

Elijah Jeudy, a defensive tackle at Nebraska, says NIL helps him provide for his family. But the changing landscape will see ...

Rep. Stambaugh champions new NIL legislation to safeguard student-athletes, pushing for immediate action amid legal ...

There's no question that NIL has had a major impact on today's college athletes. While the headline-grabbing deals involving private jets and multi-million-doll ...

Meghan Hall chats with Livvy Dunne about the world of NIL and how she's setting a course for future college athletes to succeed like she did.

NiJaree Canady has achieved almost everything since transferring to Texas Tech from Stanford and signing an NIL deal worth ...

Julian Lewis is building businesses as he competes to become the new starting quarterback for Deion Sanders at Colorado.

Charlie has the ability to attract sponsors, many who already work with his father ... which could put his NIL valuation well ...

The USC Trojans have been a top team with recruiting, having elite momentum with the class of 2026. USC coach Lincoln Riley is bringing in the top players and n ...