NBC, Macy's Strike 10-Year Deal

NBC Expands Partnership With Macy's For Thanksgiving Parade, 4th of July Fireworks; 10-Year Rights Deal To Include New Program
NBCUniversal is extending its partnership with Macy’s via a 10-year programming rights deal. The agreement includes The Macy's Thanksgiving Day Parade, Countdown to Macy's Thanksgiving Day Parade and Macy's 4thof July Fireworks,
NBC, Macy's Strike 10-Year Deal to Keep Thanksgiving Parade Marching
NBCUniversal and Macy’s said they struck a new pact that will keep the retailer’s popular Thanksgiving Day Parade on the media conglomerate’s properties through 2034, a nod to the growing importance of live “tentpole” events in the business of television.
NBC Inks 10-Year Deal for Macy’s Thanksgiving Day Parade Rights
The long-term deal also includes the 4th of July fireworks concert special, and a new event to be announced at a later date.
Macy's Thanksgiving Day Parade, 4th of July Fireworks Stay with NBC
Parade and the Macy’s 4th of July Fireworks will continue airing on NBC, Peacock & Telemundo for ten more years.
Macy’s signs new 10-year rights deal with NBCUniversal
Macy’s (M) signs a new rights deal with NBCUniversal, for Macy’s Thanksgiving Day Parade and Macy’s 4th of July Fireworks on NBC, Peacock and
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NBC, Macy’s Strike 10-Year Deal To Continue Thanksgiving Day Parade
NBCUniversal and Macy's have extended their agreement to keep the Macy’s Thanksgiving Day Parade on NBCUniversal's platforms until 2034, emphasizing the significance of live events in television. The also deal includes rights to other Macy’s events such as the Macy’s 4th of July Fireworks,
Macy’s Inks New Deal to Expand Broadcasting Fourth of July, Thanksgiving Parade Events
Macy's said last year's parade reached 31.7 million viewers on NBC and Peacock, an 11 percent increase from 2023.
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