The video quickly went viral, with many viewers calling out Kroger for appearing tone-deaf and disrespectful.

Kroger is preparing to close 60 stores, about 5% of its supermarket locations, within 18 months to save money and streamline operations. The closures were revealed in the grocery giant’s first-quarter earnings report on Friday.

Grocery chain Kroger just announced that it will be closing quite a few locations after its failed merger last year - and not all of them are Kroger stores.