The free streamer, owned by Fox, is planning its own Super Bowl programming around fashion and celebrities as well as two ad spots.

Tubi recently announced that more than 10 billion hours of content was streamed on its platform in 2024 and it exceeded 97 million active monthly users. The Fox-owned free streaming service houses TV shows, movies and a suite of live channels that includes news, sports and lifestyle programming.

Fans can watch Super Bowl LIX for free as Fox brings football's biggest game to one of its streaming services for the first time. Fox Sports will stream the Super Bowl for free in 4K on Tubi, the network announced in a news release.

Super Bowl LIX will be available on Tubi in 4K resolution. This will be the streaming service's biggest live event yet.

Fox Sports said will be streaming the Feb. 9 Super Bowl for the first time via free streaming service Tubi, as well as providing coverage of the big game in New Orleans on Fox, Fox Deportes, NBCUniversal’s Telemundo and across NFL digital properties Tubi will offer a 4K feed of the coverage.

Standing out amid the parade of Super Bowl brand stunts and celebrity-driven ads is already difficult. And this year, Tubi has the added challenge of outdoing its 2023 campaign, which remains a standout among recent Super Bowl efforts.