Just as the American EV market braces for a brutal winter, Ford is making a shocking pivot. As federal tax credits disappear, the automaker is doubling down with a new strategy borrowed not from Silicon Valley,

Ford promised their announcement of a new “universal” EV platform, along with a low-cost light pickup truck, would be another “Model T” moment in automaking history. Ford didn’t show us the truck, just teased various attributes,

Ford announced Monday it will invest $2 billion and secure nearly 2,200 jobs in a Louisville, Ky., assembly plant that will build affordable electric vehicles.