The film has brought in more than $500 million globally after opening in late June. The Formula One Group is thanking the Brad Pitt F1 movie for a revenue bump this quarter, as well as furthering the cultural impact of the motorsport.

F1 follows former Formula 1 driver Sonny Hayes (Pitt), who returns to the sport to mentor a young rising star while racing for a fictional team called APXGP. The movie is filmed during real F1 Grand Prix weekends, blending live race footage with cinematic storytelling. Alongside Pitt, F1 also stars Kerry Condon, Damson Idris, and Javier Bardem.

Formula 1 is hoping that the success of F1: The Movie at the box office will translate into a new generation of fans. However, the sport’s ownership group, as well as the ten teams, are already seeing the benefits of the Brad Pitt movie’s success. In their bottom lines.