Meta is making a major shift in how it monetises WhatsApp, its massively popular messaging platform, by introducing ads and ...

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...

Elsewhere, Google has recently been ramping up its campaign against ad blockers, blocking some users from watching YouTube ...

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social media giant, primarily known as the parent company of Facebook, said that ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

WhatsApp said ads will be targeted to users based on information like the user’s age, the country or city where they’re ...

Curtis said that when she first signed on as the spokesperson for Activia, “My agents and lawyers and many friends questioned ...

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its ...

After years of providing free services without any bells attached, WhatsApp is now going to start showing ads on the popular ...

The Updates tab is where you discover something new on WhatsApp – whether that’s a friend’s status from their wedding day or ...

WhatsApp stated that users' personal messages, calls, and statuses will remain end-to-end encrypted, and therefore cannot be ...