Adobe has built its reputation in artificial intelligence on a simple but powerful promise: its Firefly AI models are "commercially safe" because they're trained exclusively on licensed content. It's ...

For Alexandra Willis, director of digital media and audience development at the organisation that runs top-level club football in England, the priority is to establish data-enabled experiences that ...

Get an exclusive first look at Adobe Firefly Video! In this hands-on demo, we explore its AI-powered video tools, creative ...