Activewear powerhouse Under Armour has unveiled the second generation of its women's basketball shoe, another monumental step in the Baltimore-based company's efforts to fuse innovation with ...

Editor’s note: Kaarin Vembar is obsessed with the luxury and apparel markets. She also has a sassy mouth so her managing editor decided to give her a column in an attempt to harness insight for ...

As the all-conquering U.S. women’s national soccer team prepares to defend its trophy in Australia and New Zealand starting Saturday, sportswear brand Under Armour UAA has made its own play for the ...

South Carolina women's basketball fans will have a new way to cheer on its student-athletes this postseason. Together with Under Armour, each of the 16 members of the team will have a custom shirzee – ...

Lara Rogers isn’t winning medals or competing in world championships like the professional runners she coaches, but she insists she’s living a dream every bit as satisfying. As the head coach for ...

The Under Armour Prime Puffer Jacket is one of those pieces you’ll keep by the door all season. It feels good, looks great, and makes cold weather a little easier to handle, which is exactly what a ...

Under Armour has launched its first female-first shoe – the UA Flow Synchronicity. The release follows recent women-only shoe launches by Adidas and Lululemon, in the form of Adidas’ Ultraboost 2022 ...

The pieces are coming together for the startup basketball league Unrivaled. The 3x3 women’s hoops league announced Tuesday that it has signed a multiyear deal for Under Armour to become its official ...

Sports Illustrated and Empower Onyx are putting the spotlight on the diverse journeys of Black women across sports—from the veteran athletes, to up-and-coming stars, coaches, executives and more—in ...

Multiple college and pro athletes are with Curry Brand. The post What’s Next for Under Armour and Steph Curry After Their ...