Under Armour, best known for performance sports gear, is rolling out a collection of high-end clothing including jackets, trousers and trench coats. The company aims to reach what it calls 'ambitious ...
The future of wearables is not on our wrist, it's on our whole body. These two companies are showing us how applicable it can really be. Google's "Project Jacquard" At its Google I/O event in February ...
(Under Armour founder and chief executive, Kevin Plank, will announce that his company is going to do the previously unthinkable: they are going to introduce cotton T-shirts. This move is by far the ...
When Steph Curry signed with Under Armour in 2013, he became the face of the company. He could have chosen other bigger ...
Traditionally the name Under Armour doesn't exactly evoke thoughts of capital-F "Fashion." But the performance-heavy athletic brand is hoping to change that. Today it released the first images from ...
Under Armor will unveil the first 3D printed athletic shoe available to the public this month—releasing a limited number of its new Architech trainer in conjunction with the brand’s 20th anniversary.
With the debut Tuesday of its $400 UA HealthBox, fast-growing apparel giant Under Armour is aiming to elbow its way into the technology sector. The Under Armour-branded box — which includes a ...
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