Starbucks has long hosted regional barista face-offs, but in going global, it's hoping to "pump up" its struggling brand by capitalizing on a growing trend.

Chain’s first global championship supercharged an already cutthroat competitive circuit; 14,000 fans go wild for ‘Blooming ...

The menus are something else. This coconut comes from Luckin's own grove in Indonesia, it says, blessed by volcanic ash and ...

Nobuki Shimode of Japan. Shimode won with his Blooming Yuzu Espresso creation and will help develop a new worldwide beverage.

The Starbucks Global Barista Champion will co-create a beverage to be sold at stores across the U.S. in the "near future." ...

Starbucks hosted the inaugural Global Barista Championship in Las Vegas featuring baristas from around the world.

By putting their people first, Starbucks is making an investment that should pay off over time.

Starting in September, Starbucks will also add a full-time assistant store manager in most of its US locations to aid head ...

Japan’s Nobuki Shimoide has been named Starbucks’ inaugural Global Barista Champion following the final in Las Vegas ...

This week, Starbucks is hosting over 14,000 coffeehouse leaders from across North America at Leadership Experience 2025 (LE25 ...

During the Starbucks Global Barista Championship Day 1, the 12 competing baristas did more than showcase the master tasting ...