With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.

Explore how advocacy advertising influences public opinion on economic, political, and social issues, primarily through ...

In the depths of winter, sunscreen might not be top of many people's shopping lists. Yet it remains a staple in most ...

This effort, undertaken by Bristol Myers Squibb and agency partner Real Chemistry, is part of the Champions in Care campaign.

Today, Paula's Choice?the global skincare brand renowned for its high-performing, clinically proven formulations?announced the launch of The Long Game, a new campaign that redefines longevity and ...

Pink Fund, a national nonprofit providing financial assistance to breast cancer patients in active treatment, proudly announced the start of its 20th anniversary with a transformational $1 million ...

The UK has banned junk food advertising on television before 9pm and online at any time. This action is long overdue.

There has never been a more memeable face in college football than Curt Cignetti’s. Every still shot of him looks as though ...

As Dan Lanning coaches the Oregon Ducks at the Peach Bowl CFP Semifinal on Jan. 9, his wife, Sauphia Lanning, will be ...

If you’re a woman of a certain age, your social media feed may be filled with claims that a single therapy will fight ...

Age UK, Yorkshire Wildlife Trust and RSPCA reveal the CRM, digital experience platform, and other marketing technologies they use to help boost support.