We speak to experts in the field of typography to learn how the right type can be the making of a brand — or its undoing.

In choosing a brand name that will have a positive impact on your brand identity, it’s wise to take the time to understand ...

CR discovered an interesting back story that lay behind the logo, which is rooted in sustainability. “I don’t think any brand today can credibly claim to be 100% eco-friendly, but we are making the ...

They provide resources, such as sample text and online templates, that all staff can access and adapt to communicate the mission, strategy, work, and values of the organization. As part of an effort ...

Business development leaders can build and maintain a positive brand image amid public scrutiny and social media influence by ...

Your personal brand can help your career prospects, generate new business, and help others to recognize your value--not to ...

Companies can protect their brands by registering trademarks to protect elements of their brands. Candra Huff / Investopedia A brand is an intangible asset made up of many elements. Together ...

It can't be used for overall conclusions ... even in the same brand. Gerber SmartNourish Organic Brown Rice cereal had one sample with the highest level of total arsenic in the category at 329 ...

Our brand is designed to reach millions of Americans anytime and anywhere, as we have for more than 50 years. There are two versions of our logo, a white logo and a blue logo. They can be used ...

Consumer Reports on Thursday reported the concentration of lead it found in 36 ground cinnamon products, leading to a round ...

Consumer Reports found lead in a variety of products, at a time when federal regulators are seeking authority from Congress ...