For CMOs planning the next holiday marketing strategy cycle, the lesson is to build holiday campaigns withstanding the ...

Hackers have found a way to quietly take over WhatsApp accounts without touching passwords, SMS codes, or the app’s ...

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...

One of the most common complaints among marketing professionals is the lack of respect they receive from the rest of their company. This is especially true in technology- and science-based companies.

Have you ever heard of marketing through SMS? Allow me to explain. Short Message Service (SMS) – or texting – is a type of marketing that employs text messages to send out information about sales, ...

Abstract: I welcome you to the fourth issue of the IEEE Communications Surveys and Tutorials in 2021. This issue includes 23 papers covering different aspects of communication networks. In particular, ...