The soft-plastic lure fluttered and kicked like a struggling frog across the weed mat and into the open pocket. Then, with the abrupt swirl that never gets old, a solid bass rose in a boiling strike.

Ethan Albright with a rainbow trout he caught on one of his bio lures; a close-up of the lures fresh out of a mold. “I haven’t been able to get out on the boat yet to catch bass with them, but we did ...

A Ned rig is a near-nothing bait composed of a small soft-plastic lure rigged on a jig head. And yet if you had to coax a bite from a bass anytime, anywhere, a Ned rig might very well be your best bet ...

Swimbaits are great fish catchers, but it takes a lot of work to wring out their potential. A swimbait is a long, soft plastic lure with a deep belly that tapers sharply to a wide, paddle-shaped tail.

Larry Welcome of Cutchogue has been hooked on fishing since his dad took him for the first time at age 5. Like most anglers, Welcome started fishing using bait and targeting smaller, readily available ...

An interdisciplinary research team has demonstrated in their new study that harmful phthalates and endocrine disruptors are released from common soft plastic baits. Soft plastic lures are increasingly ...

When it comes to catching black bass, most anglers would rather fool 'em with plastic worms than feed 'em the real thing. Fishermen resurrect supple, soft plastic worms from their tackle boxes as ...

Exciting news from Thundermist Lure Company, as they introduce their patented Boa Jigr—a new, innovative jigging spoon that ...

SHREVEPORT, La. - Several years ago the fishing lure manufacturers looked to the ICAST Show each summer as the main arena to introduce new lures and tackle, since it's one of the biggest trade shows ...

As the weather cools, anglers in the region are turning to moving waters like rivers to catch fish stocking up for winter.