The Olympic rings no longer guarantee marketing gold. As the torch passes from Paris 2024 to Los Angeles 2028, savvy brands ...

The Paris mayor wants the Olympic logo to stay on the monument. Gustave Eiffel’s descendants say the tower shouldn’t be a ...

"The rings were never part of its original design," Gustave Eiffel's great-great granddaughter told NBC News, as the family ...

The three elements of the logo are red, blue and green representing the most widely represented colors in nation flags around ...

When Paris won the bid to host the 2024 Olympics and Paralympics, they declared it would be a “Games Wide Open,” inviting ...

On the Paris ring road, on the freeways around Paris and on the capital's ring road, the Olympic lanes were designed to ...

Grégoire Weil and Chloé Thomas of W Conran Design talk about designing the Look of the Games, encompassing inclusivity and ...

While there are similarities between the Olympics and Paralympics, the logo isn't one of them ... below the Eiffel Tower ahead of the Paris 2024 Paralympic Games. (Photo by Zac Goodwin/PA Images ...

Here are some of the best photos from the 2024 Paralympic Games and the stories behind them.

While there are similarities between the Olympics and Paralympics, the logo isn't one of them. The emblem for the Olympic Games features five interlaced rings to symbolize the union of the five ...