Buffalo Bills quarterback Josh Allen signaled the end of his Nike contract by wearing New Balance cleats during minicamp.

Last summer, the Seattle Storm shared a three-photo carousel of now Las Vegas Aces guard Jewell Loyd wearing a pair of vibrant shoes. "Kicks in color," the caption read, with fitting paint canvas and ...

We assign a narrow moat rating to Dick’s Sporting Goods. Although sporting goods are sold through many channels, we believe that Dick’s has earned a competitive edge based on a brand intangible asset.

Cincinnati Bengals star Trey Hendrickson is growing his brand beyond football—here’s a look at his endorsement deals.

The WNBA, the WNBPA, and 2K announced an agreement in principle for a multiyear partnership extension that will continue to ...

What better place to launch a new, transformational youth baseball and softball initiative than 900 E. 33rd Street in Baltimore? Or as Cal Ripken Jr. calls it, “sacred ground.” On the same plot of ...

Ripken announced a partnership with MLB’s Nike RBI program that will expand the reach of the Cal Ripken Sr. Foundation.

Cal Ripken Jr. stood on sacred baseball ground this morning, at home plate in the exact spot where it was planted at the old Memorial Stadium on 33rd Street. Ripken began his major league career in ...

Franklin PLAY BALL Sets for Continued Play Will Be Distributed Across the U.S. in a Single Weekend More Than 200 MLB, MiLB and Partner League Teams to Host Events MLB and Cal Ripken Sr. Foundation to ...

Academy Sports and Outdoors is executing well on expanding its store base and attracting more affluent shoppers. Read why I ...

Cleveland State University and the Cleveland Guardians have formed a strategic partnership aimed at giving CSU students ...

DICK'S Sporting Goods and Fanatics announced that DICK'S will serve as the Official Sporting Goods Retail Partner of this ...