A media expert delved deep into the data and created a one-of-a-kind map to the influencer universe in 2025. By Evan Shapiro There are 4.6 million active YouTube channels. There are approximately 1.6 ...

Introducing The Mashable 101, our list of content creators shaping digital culture today. Credit: Mashable/Abdulai Hallowell/Max Montgomery/V Spehar/Dominique Charriau/Karwai Tang/WireImage/Getty ...

Many artistic types, from King Bach to Ariana Grande, turn to content creation because it’s fun, flexible, and allows them to relate to an audience. While most people use content creation as a sort of ...

YouTube says it has paid out $100 billion over the past four years to creators, artists and media companies. The company made the announcement at its annual Made on YouTube event Thursday, held in ...

If you were to tell Michelle Khare seven years ago that she would be recreating Tom Cruise’s deadliest stunt on her YouTube channel, she would have been shocked. “I don’t know if I would have believed ...

Tubi has launched a major creator initiative, adding 500 videos of episodic content and six established creators to its platform. Along with the new programming, the Fox-owned free streamer has also ...

When a brand like Carls Jr. launches a product at this year’s Super Bowl, and goes with a creator spokesperson (i.e., Alix Earle’s hangover burger) over a traditional celebrity, it’s worth taking ...

The creators, who were all part of NBCUniversal's Creator Accelerator Program, will launch 'The Warehouse Phase,' 'The Kouncil,' 'Older Hotter Wiser,' and 'People Like Me' on Peacock May 19. By Alex ...

With such a large price tag, it’s no surprise that several startups have emerged to serve this rapidly growing industry. Here’s a list of seven standout companies operating in the creator economy you ...

Slow Ventures is betting big on the creator economy. The San Francisco-based venture capital fund recently launched its first fund dedicated to helping content creators kickstart their businesses.

Patreon has continued on its crusade against algorithmic feeds with its latest State of Create report, a look at trends in the creator economy based on internal data, and it’s an effort creators can ...

VC firm Slow Ventures has raised $60 million to invest in content creators. The firm will make $1 million to $3 million bets in exchange for a 10% cut in creator businesses. The firm targets creators ...