If your paid ads aren’t performing like they used to, ad fatigue could be the culprit. Here’s how to know if you’re actually ...

Thinking of expanding to Microsoft Ads? Learn its key similarities and differences with Google Ads, plus tips for getting ...

Imagine flawlessly orchestrating your brand's message across every platform. Insights from a business owner and a CEO will ...

How can valuable customer feedback revolutionize your advertising strategies ... in conversions from our paid campaigns. When we started out, we cast our net pretty wide trying to monitor our ...

Google Ad Manager launches new curation capabilities, allowing agencies to buy curated audiences and inventory packages in ...

Search retargeting allows you to serve ads to members of your target audience who have a demonstrated interest in the product ...

Google’s new brand guidelines settings for Performance Max campaigns allow advertisers to customize branding elements like logos and colors.

Google's curation tool and streamlined programmatic workflows, aim to simplify media buying by enhancing inventory discovery and performance tracking.

Facebook, Instagram, Google and YouTube are clamping down on political ads in an effort to combat misinformation that could ...

SEO and Google Ads serve different but complementary purposes. SEO involves earning high visibility on organic search engine results pages for free through relevant and high-quali ...

In the September 2022 issue of Kattison Avenue, we reported on a decision in the Southern District of New York dismissing claims by 1-800 ...

You’ve optimized your PPC accounts to run efficiently, generating conversions at a low cost. However, with additional ...