SEO and Google Ads serve different but complementary purposes. SEO involves earning high visibility on organic search engine results pages for free through relevant and high-quali ...

Google’s new brand guidelines settings for Performance Max campaigns allow advertisers to customize branding elements like logos and colors.

In the September 2022 issue of Kattison Avenue, we reported on a decision in the Southern District of New York dismissing claims by 1-800 ...

We leaned into this idea of success as we developed our campaign platform ... Home Services and Transportation — and ...

Facebook, Instagram, Google and YouTube are clamping down on political ads in an effort to combat misinformation that could ...

Google's curation tool and streamlined programmatic workflows, aim to simplify media buying by enhancing inventory discovery and performance tracking.

Search retargeting allows you to serve ads to members of your target audience who have a demonstrated interest in the product ...

In San Francisco, votes are expensive — but Chinese votes come at a premium. For media ads in Chinese outlets alone, political campaigns have spent $989,905 for the two elections this year, amounting ...

Google will discontinue the Local Services Ads mobile app Jan. 6, making the website the sole interface for creating and ...

Of that, the single biggest expense will be campaign ads. Today, Shane Goldmacher on the story that both campaigns have been telling 30 seconds at a time through those ads. It’s Monday ...

Vice President Harris and former President Trump dropped the last ads of their 2024 presidential campaigns — both focusing their final pitch to voters on the "people." Harris's ad focused on ...

Marketeers use generation effects to bolster the memorability of ads. But what if its effects are laboratory illusions? And ...