Marketing has always loved a shortcut. Give the industry a new trend, a new interface or a new behavioral shift, and a new ...

Google vs. ChatGPT for AI shopping help; how Disney’s OpenAI deal helps brand marketing; holiday AI fails from McDonald’s and ...

There’s no shortage of buzz around AI, and it’s easy to get swept up in the excitement—chatbots, automated reports, ...

After a year emphasising social-first content and creator effectiveness, we assess the key trends for influencer and social ...

The AdNews end-of-year Perspectives, looking back at 2025 and forward to next year.

In the early 2000s, that shift was search. Brands that mastered SEO early captured top-of-funnel visibility and market share while others played catch-up. A decade later, the shift was mobile.

There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. A sampling: American Marketing Association (AMA): "Marketing is the process of planning and executing the conception, ...

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...

Timothée Chalamet and Kylie Jenner's orange outfits worn to the ‘Marty Supreme’ premiere in Los Angeles on Dec. 8 have hidden ...

Campaign Middle East speaks to industry leaders about how sports marketing has evolved to a reflect of culture, community and ...