Marketing has always loved a shortcut. Give the industry a new trend, a new interface or a new behavioral shift, and a new ...

Google vs. ChatGPT for AI shopping help; how Disney’s OpenAI deal helps brand marketing; holiday AI fails from McDonald’s and ...

There’s no shortage of buzz around AI, and it’s easy to get swept up in the excitement—chatbots, automated reports, ...

After a year emphasising social-first content and creator effectiveness, we assess the key trends for influencer and social ...

The AdNews end-of-year Perspectives, looking back at 2025 and forward to next year.

Implication: Your marketing is strategic when you can describe how the combination of your actions is explicitly designed to ...

Campaign Middle East speaks to industry leaders about how sports marketing has evolved to a reflect of culture, community and ...

The proposed rule from an SEC committee will force CIOs, CISOs, and other execs to analyze and report all manner of AI ...

Obsessing over ROI too early doesn’t make ideas safer — it makes them smaller. Signals tell you when value is actually ...

Industry heads converged at the conference to decode influencer campaigns, pop culture, the creator economy and more ...

The opening scene of Jeep’s AI-generated commercial may look real to some and uncanny to others. Regardless, it has generated ...