The Cleveland Spiders were 20-134 in 1899. But a key factor was the University of Richmond has the Spiders nickname. That created branding issues. It could be expensive. The Guardians, Spiders and ...

CLEVELAND, Ohio – Here’s what I’m hearing about the Tribe’s new name Guardians when it comes to trademark issues ... Marvel has a movie/comic book brand called the Guardians of the ...

Are you a print subscriber? Activate your account. By Parker Herren - 2 hours 36 min ago By Ad Age Studio 30 - 6 hours 50 min ago By Ad Age and Creativity Staff - 8 hours 3 min ago By Asa Hiken ...

The name of the Cleveland ... name to the Cleveland Guardians and phasing out its Chief Wahoo mascot at the end of the 2021 season following years of criticism that the branding was racist and ...

The “Indians” sign atop the left field scoreboard at Progressive Field that Cleveland baseball ... the process of changing its name and brand to the Guardians, said crews will spend the ...

Cleveland's president of business operations, said trademarking issues eliminated several potential candidates. In the end, the team felt Guardians was a perfect fit. "We think Guardians is unique ...