A fabulous shoe is the foundation of any good outfit, so it’s only right that we find out which shoe trends will dominate in ...

Here’s a look back at the new sneakers from Nike, Adidas, Hoka, Vans, On Running and other major brands that you might’ve ...

Some of the biggest headlines over the past 365 days included new chief executive officer hires (and the return of company ...

Clearance Sale is an after-Christmas sale with popular and celebrity-worn brands like Ugg, Hoka, and New Balance. We also ...

WNBA top pick, dazzles in basketball and pop culture, yet Nike’s marketing focus on others, despite her $20 million deal, ...

Jennifer Garner was spotted wearing the Birkenstock Boston Shearling Clogs, which reviewers say are cozy and comfortable.

Hokas have become synonymous with comfort, and the Arahi 7s are no exception. These Hoka running shoes strike a balance ...

In October 2023, Fox became the first NBA player to sign an endorsement deal with Golden State Warriors star Stephen Curry’s ...

According to The Assist Network, Nike took a $27 billion hit to its market value after a lackluster sales quarter, with many crediting the loss to a lack of focus on Clark's brand.

Caitlin Clark has become a household name in sports, redefining marketability for WNBA players and breaking barriers both on and off the court. As the No. 1 pick in the 2024 WNBA D ...

The brand was founded by Wahlberg, who stars in this year’s movie “Arthur the King” and next year’s “Flight Risk;” Harry ...

Companies have long used perceptual mapping to understand how consumers feel about their brands relative to competitors’, to find gaps in the marketplace, and to develop brand positions.