As social media approaches its 20th birthday, Battenhall is calling time on the era of control, trend-chasing and one-way brand storytelling.

Debates about AI are often argued in extremes, either as magic wands or existential threats. What’s missing from that ...

After witnessing the strong success with ‘Dhamaal with Pati Patni Aur Panga,’ the brand has now stepped into ‘Laughter Chefs ...

This episode of the Marketing Smarts Live Show features David Aaker, a renowned figure in the world of marketing. Together with host George B. Thomas, he delves into the fascinating concept of ...

Brand awareness tops B2B marketers’ resolutions, Warner Bros. urges a no to Paramount, partisan news channels grew in 2025.

DC Comics has a long and rich history in the medium, building its admirable reputation with iconic storylines like Kingdom ...

The hospitality market is in something of a lull currently, with new construction activity low and renovation more active. In ...

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and ...

In an era where brand videos can feel interchangeable, Bloomberg Media has found a secret to success by storytelling with ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Video content generates 1,200% more shares than text and image content combined in sports marketing campaigns, claims ...