The company, which operates 428 stores across 35 states, says it will complete the rebranding by the end of 2028.

Curry's basketball greatness helped Under Armour's growth. Sneakerheads now wait to see what's next with the new free agent, ...

The company's board approved the name change last week with a goal of switching 90% of stores to the new name by the end of ...

Big Baller Brand is apparently still making sneakers, and on Sunday, LaVar Ball presented his son, Lonzo Ball, with a new ...

Steph Curry is leaving Under Armour in 2026, making the Warriors star the top sneaker free agent. Here are seven realistic ...

The company said it expects the banner consolidation to result in $20 million in annual savings by the end of fiscal 2027. Over 90% of its fleet will operate as Shoe Station by the end of fiscal 2028, ...

Nike has lost market share in the $7.4-billion U.S. running shoe market, which represents about 8% of the footwear market, ...

On Thursday, NBA fans found out that Steph Curry and Under Armour would be terminating their exclusive partnership.

Brands have increasingly turned to collaborations to reach new audiences and highlight their sustainability goals. Those ...

Keisean Henderson, ESPN's No. 1 ranked quarterback recruit in the 2026 class, has ordered plenty from Stanfield, including a ...

Green reflects on how Curry turned Under Armour into a basketball powerhouse and wonders how massive his brand could have ...

Warriors veteran Draymond Green reacts to All-Star Stephen Curry's shoe announcement with a Jordan Brand take.