Microsoft is trying a new strategy to get people to use its Bing search engine. When someone who isn't logged into a Microsoft account searches for "Google" on Bing, the results page changes to ...

Bing Ads has introduced a new way to measure the effectiveness of ad campaigns. Advertisers can now add competitive metrics to in-line performance views.

Furkat Kasimov blends risk analysis and foresight to shape future-focused investment strategies and innovations.

Competitive data. It is a bit surprising that Bing is providing competitive data without verified access within Bing Webmaster Tools. The old Yahoo Site Explorer did this, but it closed down in 2011.

In an attempt to modernize their search experience, Bing has refreshed the Bing News section to showcase trending topics from Facebook and Twitter.

Combine the Bing Ads product portfolio with Bing's search audience to gain a competitive advantage in search engine marketing. Michael Porter, a Bishop William Lawrence University Professor ...

The competitive research discussion focused on four main things: — The process of using Google Scripts to pull Auction Insights — How to tap into the Bing competitive lab ...

Today, Microsoft announced one of those long-promised "convenience search" capabilities with the ability to directly insert Bing search results into Hotmail messages.

Microsoft has created a reskinned version of Bing that looks like Google. rafapress/Shutterstock You have to give Microsoft some credit for not giving up in search, but it does not seem Bing has ...

In 1957, Ansoff was known for his “Product/Market Matrix” explaining strategic growth orientations, and in the 1980s, Michael Porter brought a more analytical approach to strategy with his “Five ...

Bing, Microsoft’s largest artificial intelligence-based application, continues to define the company’s advertising strategy.