As you may have already heard, there has been an injection into the company by a Queensland brand and marketing expert. The new company plans to keep Alvey reels the same, increase the accessory range ...

As Bruce Alvey reflects on the success of his family company's 97-year history, he believes its greatest strength led to its downfall. With the iconic Queensland fishing reel company Alvey set to ...

Don't miss out on the headlines from Sunshine Coast. Followed categories will be added to My News. Alvey reels are manufactured right here in south-east Queensland. The company's history of ...