As the final part of a strategic review, Asos is tapping into social, influencers and new digital product offering to ...

John Lewis retains its position as the UK’s favourite Christmas ad, while Waitrose secures joint second place with M&S, ...

GoodGym has been named as the overall winner of the Sky Zero Footprint Fund, receiving an additional £500,000 in media space ...

Many major brands are shifting investment away from big broadcast channels and towards media that invites more one-to-one ...

Consumer confidence scores have fluctuated over the past year, with no clear direction of travel to indicate shifts in ...

The falling share of ad spend on high- versus low-attention channels has the industry wailing, but it’s just the effect of ...

New data from YouGov reveals Polestar and BYD have the highest brand awareness among UK consumers across challenger EV brands ...

CEO Ije Nwokorie believes the business is showing “green shoots” of recovery as its firmer grip on pricing begins to pay ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

New research by System1 and Jellyfish shows AI-produced ads testing significantly better than the average traditionally made ...

The data reveals a growing “paradox” in that marketers are aware of the strategic and investment opportunities that can come ...

Amid shifting algorithms, rising social investment and demand to build brands “ad by ad”, performance creatives are rising up ...