AI assistance is only as good as the data it’s grounded on; decisions based on any single data point or disjointed systems ...

When Petco Perks launched in Q2, “customer point redemption volumes far exceeded our initial projections,” CEO Joel Anderson ...

Under an arrangement between the grocer and the fuel company, shoppers can apply rewards from both companies’ loyalty ...

Repercussions range from customers switching brands to giving up on the purchase altogether, a Contentsquare survey found.

Through a new collaboration, members of both the World of Hyatt and Delta SkyMiles loyalty programs will be able to earn ...

Not knowing how to measure a project’s success or when to shut them down can keep companies from finding success, Gartner ...

The league’s transition to a “fan engagement engine” exemplifies a broader shift in customer journey mapping as brands move ...

Full-scale redesigns are increasingly out of step with how leading brands manage digital experiences, experts say.

Customer service and support organizations are reallocating their budgets to spend more on technology and AI at the expense of labor and overhead, according to a Gartner survey of about 200 service ...

Rent to Runway is making progress with its product discovery enhancements, but the changes haven’t fully staunched the company's active subscriber decline, executives said on a Q2 2026 earnings call ...

The new perk follows a quarter of double-digit growth in Prime membership as Amazon and rivals emphasize the importance of their paid membership programs.