Firsthand is a startup founded by two OG ad tech entrepreneurs that calls itself an “AI-powered brand agent platform." But ...

It’s important to have frank discussions with clients about the value of brand safety. That way, marketers can decide whether ...

Sabrina Sierant joined Mondelez more than 12 years ago, working on some of the company’s candy brands like Sour Patch Kids ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Temu has dramatically reduced advertising in the US – like, to near zero – and has fallen out of the top 10 for Apple’s and Google’s app stores.

Omnicom is chugging along comfortably so far this year, despite the “increased volatility in the markets” in the last few ...

The trends in Ad Agency Land over the past few years have been in favor of Publicis. The French holding company has assembled ...

Once a salon-only product, Olaplex has expanded beyond peer-to-peer Facebook groups and into more upper-funnel and ...

Every organization that has installed a marketing mix modeling solution today wants to be more data-driven. Modern CMOs, ...

Lyft is expanding its retail media business by decoupling its first-party data from its media. Plus, how will an economic ...

You know that old saw about how regulators aren’t technical and don’t get how online advertising works? Yeah, that’s not a ...

Forget puking rainbows. On Tuesday, Snap released sponsored AI lenses, a new generative AI ad format that users can interact ...