Donut Media started out posting car-focused content on social media and has evolved into a hybrid creator collective and ...

Dive into AdExchanger's Sarah Caputo coverage for the latest updates, expert opinions, and analysis shaping the future of ...

The divergence between the DSPs reveals shifting buy-side priorities. Advertisers are wary of how TTD earns margin and how ...

Undercounting Black, Hispanic and intersectional audiences isn’t just a measurement failure – it’s a missed growth ...

The days of easy-on, no-minimum, sign-up-by-credit-card digital ad auctions are ending – and with them the sweet credit card ...

On Tuesday, Versant Media Group reported its first earnings as a publicly traded company. The portfolio of networks, which includes CNBC, MS NOW (formerly MSNBC), USA Network, E! and Fandango, was ...

Dive into AdExchanger's Versant Media coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Dive into AdExchanger's Mark Lazarus coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Add another “Open” to the list. The Trade Desk has OpenPath, OpenAds, OpenSincera and, as of today, a new platform portal ...

Meta is making a change to how it reports click-based attribution. Starting later this month, Meta advertisers will no longer ...

Submit your comic caption idea by 5 p.m. ET on Mon., March 9, 2026 for the chance to win a free ticket to Programmatic AI in ...

Criteo joins OpenAI’s ad pilot; Google considers making its own AI landing pages; and the Supreme Court passes its own judgement (kinda) on AI.