As Ken enters his 65th year as Barbie’s boyfriend, Mattel is coupling with WolfPak to create new accessories inspired by the ...

From Toy Fair reveals to collector catnip, these stories and SKUs pulled the strongest engagement across The Toy Book.

A new Pokémon Trading Card Game (TCG) expansion was teased, with more details being promised at a later date. The official ...

The LEGO Group is pledging millions in additional funding to its sustainability strategies, specifically targeting carbon ...

Chronicle Books and Sesame Workshop are collaborating on a new series of Sesame Street -themed children’s books. As part of a ...

Fresh off the launch of its new anime product division, JAKKS Pacific has announced Crunchyroll as the platform’s inaugural ...

Upper Deck celebrates the Grateful Dead’s 60th anniversary with trading cards honoring the band’s legacy, music, and iconography visuals.

Disney and Formula 1 continue their “Fuel the Magic” collaboration for the 2026 racing season, bringing more apparel and ...

FAO Schwarz entered 2026 following one of the strongest years in company history, marked by significant growth across customizable experiences, exclusive brands, and immersive demonstrations. This ...

Bay celebrates Pokémon’s 30-year legacy with The 30/30 Collection, an auction featuring some of the most sought-after ...

Jada Toys returns to Die-Cast Super Con 2026 as the title sponsor, bringing booth activations, prizes, and the unveiling of a ...

The Toy Book catches up with Brian “B-Weezy” Weiss, Global Head of Toys at Goliath, for an update on the company’s performance, continued growth in toys, and the role of licensing and acquisitions, as ...