When shopping for a computer monitor, you're bombarded with specifications like native resolution and response time, but one of the more misunderstood monitor features is contrast ratio. As with many ...

We've all felt that familiar drag in energy level when we know we're going into a meeting with a nay-sayer who criticizes every idea on the table. We're also familiar with how our moods can be lifted ...

Small-business owners are constantly faced with deciding how to finance the operations and growth of their businesses. Do they borrow more money or seek other outside investors? The decisions involve ...

Advertising trends have evolved from the quintessentially traditional print ads and TV spots to new marketing strategies that include QR codes, co-branding, content marketing and online advertising.

To effectively sell a product or service, organizations have to know how consumers behave with regard to what they buy. The study of consumer behavior involves examining what products certain types of ...

Sometimes known as "group bullying," mobbing in the workplace involves groups of people targeting a coworker for isolation, humiliation, and aggression. The impact on mobbing targets, as well as the ...

Repetition is used in advertising as a way to keep a brand or product in the forefront of consumer's minds. Repetition can build brand familiarity, but it can also lead to consumer fatigue, where ...

When a company introduces a new product, the marketing manager has to decide how to position the product in the marketplace and which pricing strategy to use. The choice depends on many factors: the ...

The components in computers and monitors contain many different toxic materials. This may not affect the average user working on one PC, but it does cause problems when equipment is recycled or ...

An apt, single-word description of a bureaucratic organization would be 'tight.' In this kind of organization, there are policies and procedures for everything. There is tight control over the ...

Advertising space is everywhere – and all businesses, large and small – are in constant competition for consumer attention. Propaganda advertising is a technique that plays on the emotions of the ...

Any business in today's fast-moving environment that is looking for the pace of change to slow is likely to be sorely disappointed. The world is changing everyday: the population is changing, customer ...