As unattributed customers pile up, marketers need to stop treating them as noise and start figuring out what brought them ...

AI productivity gains won’t translate into growth unless companies connect their AI strategy to creating more value for ...

AI agents don't need to go rogue to create problems. They can simply pursue a poorly defined objective with remarkable effectiveness.

The customer data platform (CDP) market has completely reinvented itself over the past 18 months, evolving rapidly in response to a landscape filled with fractured data silos and failed ...

Marketers have a short-term opportunity to test inexpensive inventory while keeping most of their resources on Google.

The proposed practices aim to give buyers and sellers clearer rules for using existing standards and reducing friction in programmatic transactions.

AI agent ownership often falls between teams. Here’s how to assign responsibility for maintenance, oversight, and retirement.

The people who “just know how things work” have been the hidden infrastructure of martech. AI is making that impossible to ignore.

It’s been a pretty crazy few weeks in AI safety. We’ve watched agents go off the rails and do things nobody expected them to ...

Every marketing org structure solves a different problem. The challenge is knowing when your current model has stopped solving yours.

The agency isn't banning personalized pricing, but sellers may have to explain when and how customer data affects prices.

Buying more, improving how teams use what they have, and cutting the stack can all work — but not for the same reasons.