Olive Garden selected Havas Media Network as its new agency of record for its U.S. planning and buying business.

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Gen Z is burning out on gamified brand experiences, and marketers should shift to untracked and emotionally resonant ...

Advertisers, internet giants and ad tech companies are at the NewFronts digital ad sales conference, but at a time when ...

TBWA\Media Arts Lab and director Goh Iromoto’s film shows a new way of preserving life’s precious moments on Apple Vision Pro ...

Olive Garden selected Havas Media Network as its new agency of record for its U.S. planning and buying business.

AlmapBBDO’s emotional film illustrates how a woman’s plans change with the failure of each attempt to become pregnant.

Rising stars of media buying talk what's exciting in media, change needed in the industry and advice for advertisers.

Among this month’s highlights, Lunchables and Mountain Dew bring back classic songs and jingles, while Life360 crafts a musical about parental fears.

Last call for entries to the Ad Age Leading Women and Rising Star Awards; the final deadline is Wednesday, May 14, at 5 p.m. ET.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Rebranding GroupM to WPP Media is a step in the right direction for the holding company, according to sources.