Here's every type of demographic data Google collects, potential issues with this data, and examples of how PPC pros can use this information to better optimize accounts.

If you use data at all, chances are that some of it originated within the United States government. In some situations, that’s obvious. For example, people interested in unemployment statistics ...

How to perform quality data-based analysis and visualizations in the communities that matter most to you. How to jumpstart your spatial analysis with ready-to-use demographic and business data for ...

But using demographic data to assess the opportunities and challenges of the next two decades is something that business and political leaders don’t do enough.

Improving federal data collection standards on race and ethnicity will be far from sufficient for equipping the health sector to meaningfully address health inequities.

Data collected from the United States Census Bureau informs congressional redistricting and funding of federal programs that provide education and medical aid every year.

As use of commercial voter lists by campaigns and public opinion researchers has grown, data offerings provided by voter file vendors have expanded. On top of standard political offerings, many ...

UB departments and programs may consider collecting demographic data via surveys, Formstack, Google Forms, UB Marketplace, paper forms or other methods. At the same time, this information is ...

BACKGROUNDSocial media data is a promising source of social science data. However, deriving the demographic characteristics of users and dealing with the nonrandom, nonrepresentative populations from ...