In reaction to an unpredictable economy, C-level budget decisions can force marketers to prioritize short-term campaigns and disregard their long-term strategic programs. Short-term campaigns may ...

Short-form vertical video stands out as one of the most engaging online content formats, according to Media.net. A majority ...

Are you stuck in the long-form video era while the world has moved on to snappy, engaging short-form content? If so, it's time to catch up! Let's dive into Episode 53 of the Marketing Smarts Live Show ...

Tik-Tok, Instagram Reels, Facebook Stories and now YouTube Shorts…we all know video content is great for connecting on social media. In 2021, for example, brands spent more than $49.5 billion on video ...

Expectation: The Cincinnati Bell Connector would bring in more than $350,000 from advertising in 2018. There would be ads wrapping the outside of the cars, ads on the interior walls and floors, ads on ...