(Reuters) -Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product ...

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In May, e.l.f. Beauty (NYSE:ELF) agreed to acquire rhode, a beauty brand founded by Hailey Bieber known for its collection of high-performance, skin-focused products. The beauty industry is witnessing ...

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Hailey Bieber’s makeup and skincare brand, Rhode, is being sold to Elf Beauty for about $1 billion. On Wednesday, May 28, Elf said it would pay Rhode shareholders $800 million in a combination of cash ...

e.l.f Beauty, Inc. (NYSE:ELF) on Wednesday announced it purchased rhode, Hailey Bieber's prestige cosmetics brand, for $1 billion. The massive deal makes Bieber wealthier than her husband, Justin ...

On Wednesday, May 28, e.l.f. Beauty Inc. (NYSE:ELF) announced the acquisition of makeup and skincare brand rhode for approximately $1.0 billion. The deal comprises $600 million in cash and $200 ...

Hailey Bieber is selling her makeup and skincare brand Rhode for $1 billion to Elf Beauty Inc. The model's popular brand, loved by billions across the world, will give the budget cosmetic retailer Elf ...

Elf said today it would pay Rhode shareholders $800 million in a combination of cash and stock and an additional potential earnout consideration of $200 million subject to certain performance-related ...

The Rhode acquisition is quickly becoming one of e.l.f. Beauty Inc.’s ELF most powerful growth catalysts in fiscal 2026, adding meaningful scale and strengthening the company’s multi-brand strategy.