We're always taught that first impressions are everything, but in the world of beauty, I'm not so sure this is the case. Yes, there have been times when a new skincare product has immediately had me ...

What is even better is that it's great for lash health, as it's infused with ingredients such as hyaluronic acid, peptides ...

Using lash extending tube-like polymers, Milani's Highly Rated mascara aims to deliver instantly longer and lifted lashes ...

A writer tries three different combinations of the "mascara cocktailing" trend, layering drugstore products to maximize ...

“Merit is the Goldilocks of mascara for me,” says Page Six Style writer Avery Matera. “It’s pigmented enough to frame my eyes ...

Dear Heloise: For many decades, I’ve extended the use of my tubes of mascara by five or six times. When it’s too dry to use, add distilled water, using half a teaspoon or a full teaspoon. Then gently ...

Mascara: it’s a tricky one to reinvent the wheel. While it’s one of the essential items in any makeup bag, it can often be seen as an afterthought – well in my case anyways. The best way I can ...

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If something doesn't have an expiration date written on it (or, you know, if it's not edible), then I generally don't think of it as going bad, but if you've got old mascara tubes lying around that ...

Mascara is the most important makeup step. It can literally open up your eyes. But ask any beauty lover about their mascara woes, and you're bound to get a list longer than Huda Beauty falsies. If ...

Paige DeAngelo is the founder of Aer Cosmetics. Inspired by her years as a competitive dancer and the makeup she wore for such events, a current dancer for the Philadelphia Flyers has launched her own ...