With the experience I have developed as a musician and a chess player, I have composed a strategy that alters the marketing journey into art. By combining procedure, art, content, and technology ...

In the fast-paced digital world, small and medium-sized businesses (SMBs) often struggle to market efficiently due to limited resources. AI-driven marketing automation offers a transformative solution ...

4. You had me at "hello." Technology like marketing automation is amazing, but if it doesn't make it to the hands of the front-line workers, it's useless.

How will marketing automation integration impact 2020 marketing planning? Will automation pay off, what metrics should be used to gauge success, and when can you expect ROI?

Marketing Automation has become a vital part of every business. It’s already tough to keep track of every lead. And consistently following up with all of them, instantly and effectively, is ...

Marketing automation or customer journey orchestration — which is best? Discover the ins and outs of each, and which will offer your business the most benefits.

4 Marketing Automation Strategies to Maximize Efficiency and Profitability As seismic shifts continue to change digital marketing, embrace automation to stay one step ahead of competitors.

That’s why automation’s demand has increased by 91% among businesses, with 26% coming just from the marketing teams. As per a report, more than 75% companies reported using marketing ...

Whether you’re automating email marketing or printed mail campaigns, the right resources can strengthen your marketing strategies and help you get the desired outcomes.

Marketing automation can be a powerful addition to any team, assisting to streamline their most basic tasks, while at the same time ensuring consistency across the brand voice and consumer engagement.