Jaguar's new EV is as avant-garde as its controversial rebranding and ad campaign. But all that hate may be misplaced. Jaguar has gone through a huge, refining its logo and changing its branding. It ...

Add Yahoo as a preferred source to see more of our stories on Google. James May appears to have backtracked on his comments about a new Jaguar advert after calling it “marketing b*****s”. The Top Gear ...

President Donald Trump wasted no time taunting the British luxury car maker Jaguar after the company announced its CEO would be stepping down following a controversial rebranding last year seen as ...

The Jaguar CEO recently resigned in the wake of a controversial ad campaign the luxury car company released months ago in an effort to rebrand as “woke.” After spending three years as CEO and three ...

British luxury auto company Jaguar launched a radical revamp of its classic brand with a new woke ad that’s raising eyebrows across the internet. The 30-second spot begins with a bright yellow ...

Reactions were, to put it mildly, mixed after Jaguar unleashed the media campaign that went along with its effort to rebrand ...

It’s not often one hears Jaguar and Bud Light in the same sentence. But after the luxury car brand released a new promotional video on Tuesday, some are calling it “Bud Light 2.0,” per Fox Business.

Jaguar's managing director is defending the British luxury-car maker's rebranding campaign — calling out some of its online critics and characterizing their reaction as "vile hatred" and "intolerance.

Hey, Jaguar is coming up with a new rebrand with their "Copy Nothing" ad that has gone viral, mostly because it's very futuristic ... but also because there's no cars in the entire thing. Isn't that ...

Auto brand Volvo is being celebrated for its recent "pro-life" ad after fellow luxury car brand Jaguar caused a social media firestorm this week with its rebrand that critics dubbed "woke." The nearly ...

Jaguar is taking its brand in a “new direction” with a new TV advertisement rolled out Thursday that spotlights a trio of the company’s highest performance models. “Jaguar at Play” — which was set to ...