ITV today announces that Samsung and Virgin Atlantic are the first brands to trial its brand new creative advertising format ...

ITV to screen ads before scrums during Six Nations games - Samsung and Virgin Atlantic will be the first brands to trial the ...

ITV has agreed a new deal with Six Nations Rugby to air major rugby competitions free-to-air until 2029, with a minimum of ...

ITV will screen in-game commercials for the first time during Thursday’s Six Nations Championship opener between France and Ireland at Stade de France ...

ITV ’s coverage of the 2026 Six Nations will feature in-play adverts for the first time in a major change to the broadcasting ...

ITV and PREM Rugby have agreed an extension to their long-standing free-to-air broadcast partnership, with a new two year deal. The deal means that ITV will continue to broadcast seven live matches ...

ITV’s introduction of advertising during matches at the Six Nations is a sign of things to come but will keep more sport on free-to-air television, say experts. Starting tomorrow, the broadcaster will ...

ITV is set to air advertisements during live play at Six Nations England matches, marking an unprecedented move for UK rugby.

Prem Rugby extend their free-to-air broadcast deal with ITV for a further two years.

The press pack includes Q&A's with ITV presenters Mark Pougatch and Jill Douglas, alongside ITV pundits Jonny Wilkinson, ...

Swansea Council is taking legal action against the WRU and Ospreys owners Y11, arguing that the planned sale of Cardiff Rugby ...