Google has said that its business model aligns with other players in ad tech that also have hooks on the buy and sell sides, ...

With Google’s Privacy Sandbox stalled and the post-cookie future uncertain, here is what advertisers are facing.

Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ago By E.J. Schultz - 2 ...

By Garett Sloane - 1 hour 13 min ago By Adrianne Pasquarelli - 1 hour 28 min ago By Adrianne Pasquarelli - 1 hour 28 min ago ...

Check your targeting settings to ensure you’re not targeting anyone under the age of 18 Don’t overly personalize your ads and ...

Google has released version 2.8 of the Editor. This new update brings a number of new features including AI-generatged images ...

A new Google TV ad for a video game serves as an excellent reminder for why the platform should probably stick to content ads instead.

Google Ads Editor 2.8 introduces AI-powered image generation, enhanced performance tools, and more but with no support for ...

Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 1 day 13 hours ago By Ad Age Staff - 1 day 15 hours ago By Ad Age and Creativity Staff - 1 day 17 hours ago 1 day 19 hours ...

Google is rolling out new curation tools within Google Ad Manager to help media agencies more easily discover and activate ...

Google Ad Manager launches new curation capabilities, allowing agencies to buy curated audiences and inventory packages in ...

The goal of Google Ads is to create successful campaigns. To do that, you need to optimize your ads and find out which ones convert best. But how do you go about it? One of the most powerful tools is ...