The annual PGA Merchandise Show offered its usual dizzying array of new stuff and Janice Ferguson found some show-stoppers in ...

With golf surging in popularity, a number of brands from outside the golf space are delving into golf-centric apparel — from a traditional denim company to a sports betting site. As golf’s popularity ...

2024 has been a landmark year for Eastside Golf. The golf apparel brand was founded in 2019 by Olajuwon Ajanaku and Earl Cooper. Together, they're helping break barriers to access, diversity, and ...

While many professional golfers sport brands like Nike, Adidas and FootJoy, there are countless brands within the game that make incredible apparel. Although the big brands are popular for a reason, ...

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Golf is never just about the score - for most players, it's about the moments between swings, and what we wear often shapes how we experience those moments. With the right gear, a good round can ...

The latest company from outside traditional golf circles getting in on the popularity of America’s “largest growing sport”: 7-Eleven. Yes, the convenience retailer perhaps best known for the Slurpee ...

SCOTTSDALE, Ariz. — On Friday, PXG — the Scottsdale, Ariz.-based golf equipment and apparel brand — launched a company first: a pop-up apparel store, located in the newly-renovated luxury wing of ...

At this summer’s Fifa World Cup, Nike will unveil its Aero-FIT technology. Golf, and Rory McIlroy, will see the innovation ...

Welcome to GOLF’s 2023 edition of the Best of Everything, where we’re providing you with, well… the best of everything! If you have kids, you’ve probably noticed that matching clothes for the family ...

The unlikely philanthropic partnership between Mercedes-Benz and Eastside Golf teed off purely by chance. “It was an organic introduction,” says Erica J. Bolden, head of diversity, equity, inclusion ...

More women are taking up golf, a sport historically dominated by men, than ever before. Even still, there remains a glaring lack of investment in these players, particularly in terms of their apparel, ...