Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.

PlanPros is helping redefine how modern entrepreneurs approach business planning. By removing the complexity and guesswork ...

Our step-by-step guide outlines what to include in your company's business growth plan and features expert advice from ...

Think a business plan is just paperwork? Think again. It’s essential for making a success of a venture. 70% of businesses that survive beyond 5 years follow a strategic plan. Aspiring entrepreneurs ...

Boost efficiency and accuracy in logistics, data analysis, forecasting, and more Elysse Bell is a finance and business writer for Investopedia. She writes about small business, personal finance, ...

These are the pillars of a business plan that aid in launch, growth, and fundraising. A business plan is a comprehensive statement that outlines the objectives of an organization. Not all plans will ...

A business plan outlines the what, why, when, and how of business operations. The “what” represents the products or services the business will offer to the market. The “why” denotes the purpose of the ...

A business plan can help you obtain financing by highlighting the characteristics lenders use to assess borrowers. Many, or all, of the products featured on this page are from our advertising partners ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

Expanding a contracting business into a new state provides challenges and opportunities for plumbers and hydronic heating professionals. These unfamiliar markets could lead to larger customer pools ...