Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad ...

Actress (and Chris Martin's ex-wife) helps the company navigate the public's burning questions after resignation of CEO and ...

All eyes have been on the tech company this week, after footage from a concert appeared to show its then-CEO embracing the ...

Roland Emmerich’s 2009 disaster film 2012 didn’t just stir box office buzz — it sparked panic. A viral marketing campaign ...

ColdplayGate has emerged as the latest marketing free-for-all, with brands pouncing on the opportunity with cheeky posts on ...

Astronomer does work in data integration and management for companies like Apple and Ford. You probably haven’t heard of them ...

A campaign for Crumbl cookie-scented Dove was pushed by an army of influencers—with AI help. And Unilever aims to bring the ...

Unilever praised Dr. Squatch’s “built-in-culture” brand, which has been established through viral social media marketing and partnerships with influencers and celebrities like Sydney Sweeney.

Cluely, an AI tool that quietly helps users in real time, secures $15M led by Andreessen Horowitz to fuel viral marketing and expand its controversial tech.

Behind Amtrak’s social-first marketing—the viral ‘Train-tacular’ post and what’s next. Gift Article. Share. Expand. Amtrak's summer train-tacular promotion drew social media applause.

Targeting Gen Z men, a key demographic for Dr. Squatch, the brand has heavily invested in TikTok advertising, spending $3.6 million in the first eight months of 2021, according to Marketing Dive.