The Drum Awards Festival celebrates the B2B leaders pushing brands toward clearer ideas, stronger stories and measurable growth. Follow jurors like Pierluigi Cumo as they define what effective B2B ...

The creative business consultant, who spent more than 10 years as WPP’s global CCO, reflects on the Omnicom-IPG shake-up and ...

The gap between marketing and development is often where BFCM campaigns fail. Marketers plan for traffic; developers manage ...

The work comes from McCann Manchester, with the franchise now in its 10th year.

Marketers don’t need more dashboards or disparate datasets. What they need is clarity: data that’s connected, consistent, and ...

Rainforest Alliance global director of customer care, Silke Maria Robeller, believes B2B marketing has the most impact when ...

How should agencies balance new versus retained business? (Piret Ilver/Unsplash) 2025 may well be remembered as a year of great transition for agencies, with leaders in the space ...

With it, IPG ceases to exist and Omnicom becomes the presumptive biggest agency network in the world, with a combined revenue ...

Three new entries this year – the latest in a multi-year series for Marks & Spencer’s starring Dawn French, Boots’ ‘Puss in ...

For The Drum’s Special Sauce series, Sereena Abbassi at PrettyGreen explains exactly what gives the award-winning creative ...

Search results are shifting fast, and the top organic position no longer guarantees visibility. Marketers now compete with AI ...

In a world in which algorithms curate conversations, avatars stand in for colleagues, and AI influencers are at the top of ...