The way that search marketing has evolved over the last few years has brought content marketing and SEO ever closer together. Content creation and SEO used to be very separate disciplines in the past, ...

If this all sounds a bit familiar, perhaps it’s because Google performed a similar search indexing update, known as Caffeine.Google’s Caffeine update was meant to speed up searches by 50 percent while ...

One day, when you pull out your smartphone to ask Google or Siri a question, instead of returning a list of search results, they just might answer back. In Seoul, South Korea, a Google-created ...

Visual search is one of the most complex and fiercely competed sectors of our industry. Earlier this month, Bing announced their new visual search mode, hot on the heels of similar developments from ...

71% of us would rather search via voice assistant than by physically typing in queries. Here are the six most important steps for voice search optimization. Have you ever tried to search for some data ...

An SEO audit is standard procedure for any website. In fact, if you are serious about your internet business, you will make sure you do it frequently. Unlike a traditional audit, this one is performed ...

For small and medium businesses who want to compete on the same playing-field as much larger corporations with greater resources at their disposal, having a strong local SEO strategy is crucial. For ...

Ever since Google’s Hummingbird, the term “semantic search” has been thrown around a lot. Yet, the concept is often misunderstood. What is semantic search and how it helps SEO efforts? When people ...

Instagram is a powerful visual platform for digital marketers to take advantage of. Naturally, anybody taking part in a multichannel marketing strategy understands that efforts to market your ...

Before I answer that question, first I need to explain what structured data is. In its simplest sense, structured data is information formatted in a way that can be universally understood. For ...

What’s the impact of social media on consumer buying decisions? How does social media buying look today? How can it change in the future? Founder and CMO at SEO PowerSuite and Awario, Aleh Barysevich ...

"How-to" snippets provide step-wise instructions directly in SERPs for instruction-based queries. Understand schema types, errors, and more with examples. Google is always looking for the best ways to ...